The first SEO experiment has not gone very well so far. In fact, the Fusionstream ranking for the term “Web Design South Florida” actually dropped from page 46 to page 52 in Google’s search results after our initial optimization modifications. How could this happen? I believe it has something to do with the way the content on the Fusionstream website is structured in relation to the term “Web Design South Florida”. After our ranking dropped, I searched our website for that exact textual description and noted that the exact term was not mentioned a single time anywhere on the entire website.
Now, that could mean a few different things:
- We should not have necessarily targeted that particular term (web design south florida) as the term to run this experiment against
- We need to rewrite a large portion of the content on the website to focus on “web design south florida”
- After analyzing the content on the Fusionstream website, we need to re-evaluate and refocus our search engine optimization efforts on a different phrase or collection of words
Perhaps it was foolish to initially target “web design south florida” without actually performing some due diligence to determine if those was the actual best keywords to focus on for our business. That should actually be the first step – before performing any optimization – look at the site as it stands and from the content already in existence make that determination. There is actually a Google tool that helps you determine what keywords to use based on the content that already resides on you website: Google Keyword Tool
So by the next time I post, we will either target a different set of keywords for this experiment or we will rewrite some of the site content to more closely align with “web design south florida”. On a side note, this blog itself actually appeared within the Google search results on page 22 for the (same keywords we’ve been talking about) initially but has since dropped lower and I cannot see where it stands now. It could have dropped lower because of the more recent business post in this blog that had nothing to do with search engine optimization – so I would imagine that after this post is in place, its search result should improve. I’ll report back on that as well next time. Thats all for now!
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